:root {
  /* Llama Naturals brand palette (exact values from Figma) */
  --color-plum: #6A0143;        /* deep plum - headlines, reason 7 media */
  --color-raspberry: #D50158;   /* raspberry - reason 3 media + emphasis */
  --color-blush: #FFC8C7;       /* blush pink - reason 1 media */
  --color-golden-peach: #FFCA73;/* golden peach - reason 2 media */
  --color-warm-orange: #F48255; /* warm orange - reason 5 media */
  --color-cream: #FFF6EC;       /* pale cream - reason 4 media */
  --color-white: #FFFFFF;

  /* Functional brand roles */
  --color-footer-reason: #720041;  /* header/footer bg, reason-number badges, reason 6 media */
  --color-cta: #E90055;            /* CTA buttons + emphasis text */
  --color-bg: #FFFFFF;             /* page background */
  --color-text: #3D2436;           /* dark plum-neutral body text */

  --font-display: 'Anton', 'Archivo Black', sans-serif;
  --font-body: 'Inter', sans-serif;
  --font-hero-body: 'Roboto', sans-serif;

  --max-width: 1220px;
  --col-gap: clamp(40px, 6vw, 84px);
  --section-py: clamp(64px, 9vw, 108px);
  --side-padding: clamp(20px, 5vw, 56px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--color-bg);
  color: var(--color-text);
  font-family: var(--font-body);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img {
  max-width: 100%;
  display: block;
}

a {
  text-decoration: none;
}

/* ---------- Header ---------- */

.site-header {
  background: var(--color-footer-reason);
}

.topbar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 22px var(--side-padding);
}

.topbar-brand {
  display: flex;
  align-items: baseline;
  gap: 12px;
}

.topbar-logo {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 20px;
  letter-spacing: 0.3px;
  color: var(--color-white);
}

.topbar-product {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 14px;
  color: var(--color-white);
  letter-spacing: 0.2px;
}

.topbar-cta {
  display: inline-flex;
  align-items: center;
  padding: 12px 26px;
  border-radius: 50px;
  background: var(--color-cta);
  color: var(--color-white);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 14px;
  white-space: nowrap;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.topbar-cta:hover {
  transform: translateY(-1px);
  box-shadow: 0 10px 22px rgba(233, 0, 85, 0.32);
}

/* ---------- Hero ---------- */

.hero {
  position: relative;
  background: var(--color-cta);
  overflow: hidden;
  display: flex;
  align-items: center;
}

.hero-copy {
  position: relative;
  z-index: 1;
  flex: 1 1 0;
  padding: 64px clamp(24px, 4vw, 60px);
  max-width: 700px;
}

.hero-eyebrow {
  margin: 0 0 20px;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--color-white);
}

.hero-title {
  margin: 0 0 24px;
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(34px, 3vw + 1rem, 50px);
  line-height: 1.2;
  letter-spacing: 0.5px;
  color: var(--color-white);
  max-width: 22ch;
}

.hero-body {
  max-width: 560px;
  margin: 0 0 16px;
  font-family: var(--font-hero-body);
  font-size: 20px;
  line-height: 1.5;
  color: var(--color-white);
}

.hero-body:last-of-type {
  margin-bottom: 32px;
}

.hero-cta {
  display: inline-block;
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 15px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--color-white);
  text-decoration: underline;
}

.hero-media {
  position: relative;
  flex: 0 0 auto;
  width: min(605px, 42vw);
  aspect-ratio: 1 / 1;
  overflow: hidden;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-media-fade {
  position: absolute;
  inset: 0 auto 0 0;
  width: 25%;
  background: linear-gradient(to right, var(--color-cta), rgba(233, 0, 85, 0));
}

/* ---------- Reason sections ---------- */

.reasons {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: clamp(40px, 6vw, 72px) var(--side-padding) 0;
}

.reason {
  display: flex;
  align-items: center;
  gap: var(--col-gap);
  padding-block: var(--section-py);
}

.reason--reverse {
  flex-direction: row-reverse;
}

/* -- Media column -- */

.reason-media {
  position: relative;
  flex: 1 1 0;
  width: 50%;
  aspect-ratio: 14 / 13;
  border-radius: 30px;
  background: var(--accent, var(--color-blush));
  padding: 16px;
  overflow: hidden;
}

.reason-media img.reason-photo {
  width: 100%;
  height: 100%;
  object-fit: cover;
  border-radius: 20px;
}

.reason-media--graphic {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: clamp(28px, 4vw, 48px);
}

.jar-duo {
  display: flex;
  align-items: flex-end;
  justify-content: center;
  gap: 6%;
  width: 100%;
  height: 100%;
}

.jar-duo img {
  width: 46%;
  height: auto;
  object-fit: contain;
  filter: drop-shadow(0 24px 34px rgba(0, 0, 0, 0.35));
}

.reason-media--finale {
  position: relative;
}

.reason-media--finale::before {
  content: '';
  position: absolute;
  inset: 8%;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255, 202, 115, 0.55), rgba(255, 202, 115, 0) 70%);
  z-index: 0;
}

.reason-media--finale .jar-duo {
  position: relative;
  z-index: 1;
}

/* -- Copy column -- */

.reason-copy {
  flex: 1 1 0;
  width: 50%;
}

.reason-number {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  height: 40px;
  margin: 0 0 26px;
  padding: 0 16px;
  border-radius: 10px;
  background: var(--color-footer-reason);
  color: var(--color-white);
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 14px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
}

.reason-headline {
  margin: 0 0 20px;
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(36px, 2.6vw + 1rem, 50px);
  line-height: 1.2;
  letter-spacing: 0.3px;
  color: var(--color-plum);
  max-width: 15ch;
}

.reason-body {
  max-width: 460px;
  margin: 0;
  font-family: var(--font-body);
  font-size: 20px;
  line-height: 1.5;
  color: var(--color-text);
}

.reason-body p {
  margin: 0 0 16px;
}

.reason-body p:last-child {
  margin-bottom: 0;
}

.reason-body strong {
  font-weight: 700;
  color: var(--color-cta);
}

.reason-body strong.alt {
  color: var(--color-raspberry);
}

/* ---------- Footer ---------- */

.site-footer {
  background: var(--color-footer-reason);
  padding: 30px var(--side-padding);
  text-align: center;
}

.site-footer p {
  margin: 0;
  font-size: 13px;
  color: rgba(255, 255, 255, 0.72);
}

.site-footer a {
  color: rgba(255, 255, 255, 0.92);
  font-weight: 600;
}

/* ---------- Responsive ---------- */

@media (max-width: 900px) {
  .hero {
    flex-direction: column;
    align-items: stretch;
  }

  .hero-copy {
    max-width: 100%;
    padding: 40px var(--side-padding) 32px;
  }

  .hero-eyebrow {
    font-size: 11px;
  }

  .hero-title {
    font-size: clamp(28px, 8vw, 36px);
    max-width: none;
  }

  .hero-body {
    font-size: 17px;
    max-width: 100%;
  }

  .hero-media {
    width: 100%;
    aspect-ratio: 1 / 1;
  }

  .hero-media-fade {
    inset: 0 0 auto 0;
    width: 100%;
    height: 25%;
    background: linear-gradient(to bottom, var(--color-cta), rgba(233, 0, 85, 0));
  }

  .reason,
  .reason--reverse {
    flex-direction: column;
    align-items: stretch;
    gap: 32px;
    padding-block: clamp(56px, 12vw, 76px);
  }

  .reason-media,
  .reason-copy {
    width: 100%;
    flex: none;
  }

  .reason-media {
    aspect-ratio: 4 / 3.4;
  }

  .reason-headline {
    font-size: clamp(32px, 8vw, 42px);
    max-width: none;
  }

  .reason-body {
    max-width: 100%;
    font-size: 17px;
  }

  .topbar-product {
    display: none;
  }
}

@media (max-width: 560px) {
  .reasons {
    padding-top: 24px;
  }
}